課程概述 |
課程大綱 決策與選擇行為
課程名稱:決策與選擇行為
授課教師:黃榮村
一、修課條件:U字頭課,大三、大四、碩博士生皆可修課
二、課程目的:了解當代人類判斷、決策與選擇行為之重要研究及應用。
三、上課方式:演講
四、成績評量方式:上課討論及繳交研究報告
五、課程內容:
A. Judgment and choice:Model
1. Prospect theory and support theory
2. Heuristics and biases
3. Elimination by aspects and the intransitivity of preferences
4. Hypothesis testing and Bayesian reasoning
B Rationality and Emotion in Judgment and Choice
1. Bounded rationality and traditional concepts
2. From individual to collective:The implementation difficulties of optimal
social welfare functions
3. Experimental practices in economics
4. Somatic marker hypothesis in decision making
C Neural Principles in Judgment and Choices
1. Neurobiology of simple decisions
2. Neuroeconomics
D Fairness, Altruism, and Happiness in Judgment and Choice
1. Fairness as a constraint on profit seeking
2. Altruism and selfishness
3. Happiness and well-being
六、參考書目:
(1) D. Kahneman & A. Tuersky(Eds.). (2000). Choices, values, and frames. Cambridge University Press.
(2) T. Gilorich, D. Griffin, & D. Kahneman(Eds.). (2002). Heuristics and biases:The psychology og intuitive judgment. Cambridge:Cambridge University Press.
(3) E. Shafir(Ed.). (2004). Preference, belief, and similarity:Selected writings / by Amos Tuersky. Cambridge, MA:MIT Press.
(4) P. W. Glimcher(2003). Decisions, uncertainty, and the brain:The science of neuroeconomics. Cambridge, MA:MIT Press.
(5) 期刊論文
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